Case Study:

Readying the "Possibility of Perfection™"



Titan Global Distribution steps up to a complex logistical challenge and oversees a successful, timely completion for a world-class luxury resort in Orange County, California.

This article originally appeared in the Winter 2008 edition of the Atlas Amplifier, the magazine of Atlas World Group.

A present-day Xanadu is coming to completion on the coast of Newport Beach in Southern California, and Titan Global Distribution is carefully orchestrating the finishing touches.

The Resort at Pelican Hill™, a property of the Irvine Company that promises the "possibility of perfection™", features 128 villas, 204 bungalows, a luxury spa, five restaurants, a "Coliseum" pool and 20,000 square feet of indoor and outdoor meeting space. The Pelican Hill Golf Club – with a 36-hole championship course designed by Tom Fazio – tops the list of recreational amenities.

Project Supervisor Patty Rowell took the lead for Titan last year in readying the clubhouse for a December debut. In May, she returned as manager of Titan's charge to make the resort guest-ready for a grand opening later this year. Administrative Assistant Don Berger is her "right arm" on the job.

"Titan is storing, delivering and installing the furniture, fixtures and equipment," says Patty. "We are also taking care of the 'pick and pack' items – pillows, comforters and amenities, as well as the installation of TVs and DVD players, iron caddies, and leather valets."

There are also the kitchen packs – cookware and dinnerware – and the artwork that graces rooms throughout the resort. Plus, Titan is warehousing and delivering materials for the general contractor, including carpet, wallpaper and light fixtures. All told, it makes for a delicate dance; Patty and Don must make sure that materials arrive precisely when and where they should at the sprawling resort, and that every residence is 100 percent complete and flawlessly finished.

"This project is a special challenge because each villa follows a different design scheme," says Patty. "Every interior is unique. I've worked in this profession for twenty years, and I am thankful to have had that experience to prepare for this project. This is the most logistically complex undertaking I've been involved with."

Pelican Hill Suite
Residences open to the sea at The Resort at Pelican Hill. Titan Global Distribution is putting the finishing touches on the property with a finely tuned logistics solution. To see more photos, visit:

Project Supervisor Patty Rowell and Assistant Don Berger

Project Supervisor Patty Rowell and Assistant Don Berger follow a highly detailed and flexible workflow schedule to see the project to a successful completion.